Ducati motorcycle brand is one of Italy's output, but its sales in America are very high, whereas Ducati industry if it is currently experiencing a decline.
In particular, Ducati has announced the actual retail sales growth of eight percent in the third quarter and nine percent in the fourth quarter of 2010, while the industry has declined 15 percent and 14 percent in each kuartalnya.
"We are very satisfied with the results of Q3 and Q4, with solid growth from 2009 and market share. This achievement marks a turning point for Ducati in North America," said Cristiano Silei, CEO of Ducati North America.
"We are very excited about our potential for 2011, may further support the program at any Ducati dealer to fruition."Added.
In addition, Ducati closed the year with success in North America, thanks to a number of new products (hypermotard 796, hypermotard 1100EVO and EVO SP, ABS Monster 696, Monster 796, 848EVO Superbike, Superbike 1198S Corse and Multistrada 1200 families), and dealers who have supported dynamic marketing program.
In 2010, sales increased seven percent of spare parts, accessories up to five percent and apparel sales increased by 24 percent.
The marketing campaign, Ducati raced and won the spear Peak International Hill Climb with the Multistrada 1200 and the return of American Nicky Hayden to sign a MotoGP rider.
The addition of Italian icons such as Valentino Rossi, for the Ducati MotoGP racing team, also one of the measures that promote brand awareness.
