It is one motorcycle that has a special attraction because the character is very easy to use both men and women. Honda Scoopy is also very different from other automatic scooter in terms of design, because it brings the element of retro-modern scooter.
According to Sigit Kumala as Senior General Manager of Sales Division of PT Astra Honda Motor (AHM), to meet the demand for automatic scooters or scooter retro modern high-PT Astra Honda Motor (AHM) to increase monthly production capacity of Honda Scoopy previously only 14,000 units to 25,000 units.
"We are targeting sales of Honda Scoopy this year to rise about 40 percent or 275 thousand units. Of course we will perform various support activities to achieve this target "Sigit said, in a release to JAKARTA, Monday (31/01/2011).
To meet the demand for high Scoopy since its inaugural launch on May 20, 2010, AHM will continue to improve its service to consumers, in order to answer the high enthusiasm of the people against the Honda Scoopy in modern retro scooter segment.
The amount of public interest against these products into a single proof of the success of the company to meet consumers' desire to shades of retro-modern motor which has never been previously marketed in the country.
"Just a week was introduced to the public through the media, modern retro scooter Honda orders have already reached 3,000 units. Even a few months later, prospective customers must wait in a period of about three months because of limited production capacity at the factory Honda Scoopy AHM, "said Sigit.
"We captured a new trend among young people who want to be different and prioritize lifestyle and freedom of expression. Honda Scoopy present to answer the needs of consumers and appear to be a trendsetter in the segment retro scooter. New segment that has never worked turned out to welcome this extraordinary community, "he added.
Based on sales data for 7 months in 2010, the company has been able to record sales of 114,040 units of Honda Scoopy. The pioneers of modern retro scooter is marketed at a price to Rp13, 55 million on the road in Jakarta.
