Polaris continues to pursue ambition goals after it succeeded the conglomerate Victory motorcycles to establish, now comes the next attack on main rival Harley-Davidson . With the purchase of the historic brand, Indian , also have a good reputation today, the Americans build their range of choppers and cruisers continued. A smart move, because Indian was already in January 1901, Springfield (Massachusetts) founded in – two years before Harley-Davidson.
While it also Harley without the Up and Down by the story went, was at the vortex Indian pronounced. Ownership changed, customers were missing. In particular, the high price it will not be entirely innocent, the image of it is less. Well, then jumps Polaris , and thus a financially strong sponsors . More information on the purchase are currently no known. But Indian is to remain distinct but the Know How of Polaris can draw. Not too bad solution for the constantly ailing companies .
Scott Wine, CEO of Polaris Industries Inc.:
“We look forward to the resurrection part of a uniquely American brand to contribute one. Indian was America’s first motorcycle built. With our technologies and vision we are confident that we have the classic Indian motorcycle with the quality and performance for which we Polaris and Victory are known to continue to improve. “
Stephen Julius of Indian this:
“We are pleased with the agreement with Polaris. Polaris will build on its traditional strengths in engineering, manufacturing and distribution, to complete the mission of our resurrection in 2006 and exploit the enormous potential of the Indian brand. “
For Julius could not run better, and the resulting dollars from Polaris will leave him to sweeten. The pure collector’s status will not hurt sales of as long as Polaris, as promised, the “ myth of Indian“shall. And of course, was the purchase of Polaris itself as a profit to continue towards Harley-Davidson to attack. It is for the future will be interesting to see how the two brands Polaris Victory in the market will adjust and Indian.
